What is Quiet Luxury?

Quiet luxury is one of 2023's biggest trends.

As the trend continues to rise, due in part to the popularity of shows that feature the wealthy elite, like "Succession," it is also partly because the economy remains precarious and people don't want to expose their wealth.
Quiet luxury also called logo-less is soft and textured, it's beige and gray, and as Vogue put it "It's less austere than minimalism but more polished than 'normcore.'"

Quiet luxury is defined as "high-quality clothing, but also clothing that is timeless, sophisticated, and understated.

That means no big, gold Gucci belt buckles or Louis Vuitton logo handbags — items that scream "I paid a lot of money for this." Instead, think of clothes that whisper: cashmere sweaters, silk button-downs, or wool overcoats rendered in neutral tones and expensive materials.
And, of course, everything is beautifully fitted, "because someone has taken the time to design the structure of the garment, as opposed to something that is disposable and is poorly made like fast fashion.

Quiet luxury brands are a mix of recognizable high-end labels and contemporary brands that you’d find at the world’s department stores. AYR, James Pierce, Theory, Jenny Kayne, Khaite, Sezane, and Hunting Season are part of my favorite logo-off brands.